Hospitality industry is flocking to Ayodhya as spiritual tourism in India witnesses expanded increase and the approaching Ram Temple is adding another enchantment to the historic web site.
From leading 5–big name brands just like the Taj, Radisson and ITC motels to finances players which include OYO, organizations lining up to open new lodges there have their percentage inside the 25,000 rooms envisaged in destiny by using the Uttar Pradesh authorities.

Tata organization hospitality company Indian lodges enterprise Ltd (IHCL) plans to open two new houses, and Radisson additionally has a comparable plan.
any other principal player, ITC accommodations is also exploring opportunities in Ayodhya to cater to increased demand that is projected to reach 4 crore site visitors yearly via 2031 below the Ayodhya master Plan 2031, up from 2 crore visitors at present.

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At the alternative cease of the spectrum, OYO plans to feature 50 new residences — 25 homestays and 25 small and medium accommodations with 10 to 20 rooms each — in Ayodhya in 2023 beneath a collaboration with Ayodhya improvement Authority and Uttar Pradesh kingdom Tourism development employer.
IHCL executive vice president – real property & development Suma Venkatesh said spiritual tourism, which has existed in India given that antiquity, has won greater significance in recent times, especially after the ‘black swan’ event like the COVID-19 pandemic, in which humans are trying to find deeper meanings of actual lifestyles.

“With the (Ram) temple being constructed in Ayodhya we see increasingly people coming in. There might be a want for high-quality infrastructure, tourism infrastructure…Ayodhya is an essential pilgrim centre. it’s miles regarded to be the birthplace of Lord Ram who’s respected as one of the essential deities in Hinduism,” Venkatesh informed PTI.

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IHCL has signed control contracts for two new properties in Ayodhya — a one hundred-room resort under the Vivanta emblem and any other 120-room Ginger lodge — that are anticipated to be operational in 36 months.
on the motives for signing of the two new homes, she stated,”We have been in many pilgrim destinations across the usa and Ayodhya presents a awesome opportunity for brands like ours due to the fact with the temple being built, there’s already massive hobby.”
resort association of India vp and Chairman Emeritus & predominant advisor, South Asia, Radisson motel institution, KB Kachru agreed that there’s a surge in interest amongst travelers to visit Ayodhya.

“Over 2 crore people are going to Ayodhya (yearly) today. So that’s a totally encouraging sign,” he stated adding, it’s far expected to growth to four crore annually by 2031 as in step with the master plan.
however, he lamented that the Indian hospitality industry changed into past due in transferring to the vacation spot. “The unfortunate part is our enterprise did not pass right away on it. however now, I suppose the efforts of all of the businesses are there. every body‘s beginning hotels and backup facilities there. we are searching at, in the subsequent six to seven years there’ll be about near 25,000 rooms.”
On Radisson’s plans for Ayodhya, he stated,”We as Radisson hotels, are looking at doing inns on our very own underneath the Radisson logo — Park lodge and people.”

At present Ayodhya has just about 17 inns with much less than 600 rooms available with demand outstripping supply, hence supplying an possibility to hospitality technology platforms like OYO to serve the modern demand at the same time as enabling it to plan for the destiny as nicely

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“these days, the plan is to open 50 lodges, because right now there are very less number of motels to be had or homestays to be had in Ayodhya. The region continues to be building up, so our target is to tap the demand as soon as possible and start presenting the accommodation or top revel in and hospitality enjoy,” OYO chief enterprise development Officer Anuj Tejpal said.
as the Uttar Pradesh authorities invests closely on infrastructure improvement of the town to improve its connectivity thru rail, road and air targeting, hospitality players are enthused to set up new houses there.
“we’ve got seen that there is a lot infrastructure improvement that has taken place (at Ayodhya)…there is a lot of hobby inside the market as properly, in phrases of inn improvement,” ITC hotels Head, boom & improvement Smita Thadani said.

whilst asked about ITC lodges‘ plans for Ayodhya, she said,”we’ve got been approached through separate developers to proprietors, who need to develop hotels, and we’re evaluating sure opportunities across our brands to look, to convey all our brands into this city.”
With the nation authorities focusing on growing desirable infrastructure to connect Ayodhya with primary towns like Lucknow and Gorakhpur and other primary monetary centres, hospitality enterprise gamers experience that the city will attract greater vacationers throughout all segments thereby presenting opportunity to perform motels at unique price points, from finances to luxurious, to cater to different segments of the marketplace.

“Pilgrim centres appeal to human beings throughout all segments…As an increasing number of humans come we sense there will be growing call for for lodges that perform at extraordinary charge factors and resorts that cater to extraordinary segments of the marketplace. consequently we see huge capacity for all our brands to enter Ayodhya over a time period,” Venkatesh of IHCL said.
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